Tom Binger finds it interesting that during a time in which the internet is quickly becoming the preferred method of communication, billboards and signage are still one of the most effective forms of advertisement… If a person views a sign they will read it.
He always finds himself turning his head as he passes a sign to see the back as if there was more to read; and often times he is rewarded by seeing the infrastructure that holds the sign up.
Binger strives to change the art viewers body
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